Reducing Lobby Congestion with Flexible Sales

Disclaimer: This project was undertaken during full-time employment at Admit One, and they retain all copyright ownership.

Project Overview

Innovative features introduced during the project, on top of the ability to book tickets, were strategically integrated to offer customers a multifaceted experience. These included the option to collect pre-purchased tickets using integrated scanners, and separately ordering food and drink with the orders connecting to the kitchen systems. By expanding the kiosk's capabilities, we aimed to cater to diverse customer needs and preferences, reducing bottlenecks in the cinema lobby and providing patrons with greater flexibility in their purchasing decisions.

My involvement started with brainstorming sessions and ideation, where I collaborated closely with the lead designer to outline the project's scope and objectives. We envisioned a comprehensive solution that would not only simplify the ticketing process but also introduce an integrated approach to food ordering, thereby optimising the overall cinema lobby experience.
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As part of the quest to modernise cinemas and other event venues, this project involved the conceptualisation and design of an innovative touch screen kiosk, adding another sales channel on top of the traditional ticket booking and concession purchasing experience. The primary goals were to streamline customer interactions, reduce queuing times, and provide more options for cinema-goers to purchase things the way they want.

Role

UI Designer

My Responsibilities

Brainstorming & Ideation
High Fidelity Prototypes
User Interface Design
Product Development

Idle Mode & Home Screen

One of my key contributions was the development of the kiosks idle mode and home screen layouts. Following the addition of the supplementary user flow (food & drink ordering and ticket collection), the decision was made to add in an idle mode due to the increase in information needed to show on the home screen. This gave our customers more flexibility with imagery and videos that they could show on the kiosk during it's idle state, including more opportunity for advertisements.

Accessibility & Improvements

After the initial product release, our team was provided with valuable feedback from the venues. To further increase the accessibility of our product, multiple improvements were made.

Filters were added, however these slightly differed from the filters that were found on the websites and mobile apps. This was due to the differing needs of the patrons that made their purchases at the venue as opposed to online. Accessibility options such as wheelchair accessibility and unique options such as performance types were more important to these users, so they became the focus.

Multiple language support was implemented too to aid those where a language barrier may impact their ability to order.

Landscape Product

To increase our product offering, I created designs and layouts for landscape versions of the kiosk. This gave cinemas even more flexibility in how they set up their venues, with the option to have smaller countertop units to cater for those that have difficulty with the larger portrait screens. These layouts closely followed the existing portrait layouts, while also bringing in elements from the website.