Project Overview
For this 'Shutter & Paws' pet photography project, my approach was to create a playful and fun brand identity that perfectly captures the essence of our furry friends. The logo design features bright primary colors and a blocky typeface, strategically utilising negative space to depict a camera while addinga touch of pet-inspired charm - a dog tail at the end of the last letter 'S'. Additionally, an accompanying logo mark was crafted, showcasing a combination of a camera and a negative space pawprint.
The brand exudes a vibrant and inviting vibe, setting the stage for a pet photography experience that is both delightful and professional. An advertising poster mockup, social media graphics and a business card were thoughtfully designed to align with the brand's identity, creating a cohesive and eye-catching visual presence that leaves a lasting impression on clients and their beloved pets.
